Substack Setup Service

At Substack for Business, we build publications that are 100% optimized to bring you new clients, deepen the connections you have with your existing audience and grow your revenue.

Built on the extensive platform experience of Karen Cherry, with $112K+ in reliable recurring revenue from her own B2B publications, and 120+ personalized mentorships with other business owners on Substack, we know what works and what doesn’t for businesses on Substack.

That’s why we don’t just build beautiful Substack websites; we focus on what’s underneath: the infrastructure, the cadence, email deliverability and growth levers — the systems that make publications grow and thrive.

We work with founders who are stuck on things like:

  • Setting up a Substack newsletter professionally
  • Rebranding an existing Substack account
  • Connecting a custom domain and bringing in the branding
  • Structuring offers, paid subscriptions and monetization channels
  • Structuring posts and maintaining engagement
  • Implementing strategies to grow their audience and create raving fans

At Substack for Business, we don’t just build your system and then disappear. We deliver a ready-to-grow, easy-to-operate newsletter with a personal handover and a $0 to $10K plan so you know exactly what to do next.

What’s included in your Setup Service

Full publication build, including:

  • Sign-up (Welcome) page
  • Homepage layout and design
  • Professional, clean layout optimized for desktop and mobile
  • Subscriber form setup
  • Theme customization
  • Categories, description, tags, byline and discoverability settings
  • Homepage links, navigation, menu bar and a shareable QR code
  • Branded, responsive email newsletter template
  • Logo, wordmark and banner upload
  • Automated welcome email
  • Custom email header and footer
  • Custom sections, if desired
  • Website integration (embeddable subscribe button)
  • About page setup
  • Privacy policy page
  • Terms of service page
  • Analytics + Search Console integrations
  • Configuration of membership pledges, referrals, audience engagement features
  • Community chat (forum) setup, if desired
  • Rebrand of existing accounts, if required
  • Custom domain integration (if desired) and email list import (if required)
  • Team member onboarding
  • Five (5) posts, optimized for conversions, formatted, published live or scheduled as agreed with you
  • One (1) personalized video walkthrough of the finished publication, settings and dashboard
  • One (1) live handover Zoom call
  • Six (6) weeks of email support following handover

You get:

☑️Repeatable system to go from stuck → seen → selling

☑️Easy-to-manage system you control

☑️Business-ready $0 to $10K plan

☑️Post-launch support

☑️Expert guidance

Optional Add-Ons

  • Platform migration
  • Creation of brand assets (logo, banners, wordmark)
  • Paid subscriptions + payment processor integration
  • Ongoing Substack account management
  • Animated post thumbnails
  • Notes strategy + scheduling
  • Audio embeds and voiceovers
  • Live video streaming and YouTube integration
  • Podcast setup

Contact us and tell us where you’re starting from.

We’ll tell you what you actually need.

Let us do the heavy lifting for you and build your business a special place on Substack for more visibility, deeper client connections and more revenue in 14 days, or your money back.